Thanks to the game we can release our imagination

Without a shadow of a doubt it is still early to draw up a final budget of the summer 2023 for what concerns the gambling halls that offer amusement or for those that offer other games with cash winnings: what is certain is that there was a form of break-in in May-June for both segments that had put good foundations to be able to convey confidence that this year the holiday period would present interesting days for the world of games, perhaps economically better than the pre-Coronavirus. But when it comes to the game and online casino slots you can always expect some " trick” you could not be 100% sure of the positive results budgeted which, instead, are confirming satisfactory for the operators: and they really deserve some “profit”! They have done a lot to equip their game rooms in order to better accommodate the players-vacationers who at least in this period want to leave behind all those pressing everyday life that life puts in front of.

Sacrifices for the organization of the halls that must convey first of all safety, but also the offer of so much lightness and fun that for many months we had to do without! And it was thought with a certain apprehension that the long wave of the Pandemic Emergency, and the re-emergence of new viruses, could get “sideways” even during this summer and ruin the holiday period where the rooms that offer only playful entertainment had entrusted the possible recovery of the much lost during precisely the pandemic. The first data that arrive both from the cities of our coast, where the arcades have always had a good economic impact, and also in metropolitan areas are more than good as an influx of people who want to offer themselves fun and lightness. Many "players” who are welcomed in" almost new structures” that have certainly changed in proposing themselves and in offering the equipment arranged differently in order to offer greater appeal and more security .

Game insiders really did the flips to " dress up again "” like Pascoli's famous poem: "Oh! Valentino dressed again like Hawthorn jugs..!” ) and thus attract the attention of those people who still have some qualms about entering closed places managing, at least from the first summer reports, to convince them to return to the arcades sometimes already known and who have adapted promptly to the news required by that bad period that is being put behind our backs! But, ban all the talk and let's look at the results that the heart of summer gives us and that tells us that we are with an interesting season for the whole gaming sector, more likely for amusement arcades: so they seem to be those seasonal activities that today are reaping “good fruits”. But also the other rooms where the “real game with money win " is offered are working well taking advantage of the movement of players in the holiday resorts.

It must be said that the sacrifices made by the operators to take care in detail of the entrance and management of the summer customer, trying to have the utmost care for the possible Mi offerte Having studied the best way to accommodate customers is the only way to increase the likelihood of seeing the customer again and again during their summer stay: try to take advantage of the signals that come from studies in the tourism industry that confirm how much people are willing to spend when they are around for the holidays. People on vacation, in fact, are particularly inclined to socialize, to be together in spending carefree hours, to have fun and also to play. And since travel expenses have increased this year, vacationers are more likely to be sedentary in their entertainment and therefore there is a preference in attending the venues that you know and that are more easily accessible.

That is why Room managers need to provide a " first good impression” when welcoming vacationers who make a habit of frequenting the game room, or bingo, or slot room also via mobile app as the goal of their walk. The first impression can also act as a password and be extremely convenient since it creates an increase in spending capacity: the managers employ efforts to welcome the new customer who, Happy, talks about it to the holiday friend and so the famous “chain” of positive consents is established and that's it! Then it remains to convince users to spend more time inside a games room, rather than outside outdoors: and here the “battle” could be more bitter being the summer the period where people tend to treat themselves to hours in the open air. However, it could be studied to combine the game with the "food & beverage" that is becoming increasingly popular in gambling halls, especially in holiday areas, but also in metropolitan cities, trying to be persuasive to the maximum: a difficult but not impossible task.

In fact, this is a particularly interesting and engaging” lever " that also leaves room for a lot of imagination on the part of the managers: just organize a point bar or even a small restaurant where the room allows taking care of the administration and the quality of the products, but proposing amounts lower than those that can be found outside thus trying to “tie” the customer-player even with the costs and encouraging him to extend his presence in the room playground . Obviously, the quality, the service, the price must all be towards "a perfect and balanced line" otherwise the interest of the customer is lost instead of encouraging him to stay: but you can succeed because now the managers of the game are used to these strategies and manage to implement them in the best and most productive way. They manage to give the customer one more reason not to abandon... the game and the room: what is needed in these situations is to release the imagination and in this the game operators seem to have no rivals. What does not make survival in which the gaming sector is expert!

Publication: 7 September 2023 at 10: 00

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