United Kingdom in fibrillation for relations between football and the game

UK Gambling and Premier League football clubs are doing the “tricks "(and even flips with joy) by taking advantage of the absence of Boris successore Appointment that has not yet taken place and that leaves an empty space in which immediately contracts have crept in iosa between sports clubs and companies operating in the world of gambling, such as the best casino sites with slot machines , in the United Kingdom. In fact, before the “inconvenience” in which the Prime Minister has incurred, a restrictive revision of the law on the game that would have put further vetoes in the contractual relations between the two sectors: something that for the moment has slipped and that has led instead to these new reports drawn up in “haste and fury” so as not to incur the anticipated restrictions. So, certainly someone has been smart circumventing the restrictive obstacle in progress, but repeatedly announced, and to which we ran to the “shelter”: so English football has moved strengthening relations with the world of gambling, before it is too late and that this becomes impossible.

These restrictions have been heard for a long time in the usual " rumors”, but in practice the details related to the gambling law have not been practically revealed: and precisely this has allowed the Premiere League clubs to breathe a sigh of relief by putting them in a position to enter into new sponsorship agreements with the companies operating in the gambling . In this way an important “economic disaster” has been averted and there will be no risk of seeing millionaire contracts fade lifeblood for both sectors that would not have known how to deal with given the economic importance of these relationships and the benefits that the various companies involved derive. Assuming then that something egregious or law does not happen with retroactive effect that calls everything into question: there is no doubt that there was so much fear in relation to these new restrictions on sponsorships, but it was also growing so much perplexity for the opinion of public opinion towards these commercial relationships.

In fact, the intervention of the regulator for the new restrictions was also due to this “push” both on the part of public opinion but also of the policy that saw an excessive presence of the advertising of the game on the players ' jerseys and that, however, it was not frowned upon this type of relationship so “present” and that could affect as messaging in the eyes of the youngest. This was the trend that should have kept the regulator in the future intervention for the revision of the gambling law: an idea frustrated as already mentioned by what happened to Boriso Proof that it is something of “popular " interest (obviously apart from that of politics) is the interest that this topic has raised between the lines of a generalist newspaper like Observer.

Newspaper that pointed the finger precisely at the benefit for the world of football in relation to these contractual relationships with gambling, “aizzando” perhaps even more public opinion, which certainly did not need it having its own opinion on this side effect... Perhaps it is not necessary to recall the prediction about the revision of the gambling law: it will go to crack down on advertising by betting companies especially on the jerseys of Premier League and Football League players. But in fact today, unfortunately waiting for the appointment of the successor of Prime Minister Boriso soccer they already have the logos of gambling sponsors on their shirts, while other companies have sponsors (always of gambling) but only on the sleeves or have concluded agreements for advertising, but on the training kits. And these last two advertisements seem to be granted.

As can be gleaned from these lines, the advertising of gambling and sports betting on the shirts of footballers is a subject that does not touch only our country in which they have been totally eliminated with our famous Dignity Decree that the companies of the two sectors have been forced to follow with enormous economic discomfort on the part of both. And this because the synergy between the game and football had been going on for years and had brought contracts of considerable interest for the companies involved that since the issuance of the ban on gambling advertising have had to face a situation of economic debacle more than important. In fact, in that sector were running millionaire contracts and having removed this possibility has without a shadow of a doubt negatively affected both sectors that have found themselves “orphans” of an extremely advantageous resource and it is also from that point, that is, from the issue of the total ban on advertising games and betting that both sectors, sport and Gaming, have begun an economic descent that still does not stop today after a few years.

It was precisely for this reason that even during the pandemic, requests for revision or suspension of this totalitarian ban had arrived at the regulator in order to give the possibility to the companies involved to recover from the effects of the pandemic that had left both sectors facing decidedly “dark red”budgets. But no one listened to this prayer, not even that of a temporary suspension of the total ban that would give some breathing room. So, what can be said in proportion to what happened in the UK? What have the companies done well to take advantage of the impasse of the failure to appoint the new British Prime Minister? Perhaps yes, looking at the interests of the two sectors involved: but surely there will be an intervention that will return things to their place and probably these contracts, drawn up and signed “with momentary deception” will be canceled: we will have to see in that reality where gambling is highly respected, and so are the sports clubs, if they will take retroactive measures.

Publication: 8 September 2023 at 10: 00

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